Brooks Macdonald has signed a three year sponsorship deal with Middlesex County Cricket Club.
Middlesex cricket club was previously sponsored by Ignis Asset Managent in a three year deal which expired at the end of last year.
Brooks Macdonald brand will be emblazoned across the front, back and collars of the Middlesex CCC players’ shirts in all three forms of the game, as well as at the Home of Cricket, with an in-ground advertising presence at Lord’s.
Chief Executive of Middlesex County Cricket Club, Vinny Codrington, said “We are absolutely delighted to have signed an agreement with Brooks Macdonald which will see our organisations working closely together over the coming years.
“With the current economic conditions we find ourselves in, we are thrilled that Brooks Macdonald has committed their future to Middlesex County Cricket Club for the next three years, as the revenue from this sponsorship agreement ensures that we as a club can move forward and pursue our vision and goals with confidence and financial stability both on and off the field.
“We would like to formally welcome Brooks Macdonald into the Middlesex family and are looking forward to working with them over the years ahead to forge an enjoyable and successful partnership.”
On announcing their alliance with Middlesex CCC, Brooks Macdonald Chief Executive, Chris Macdonald said “Following the significant growth of the Group over recent years, we have been exploring options to further increase the visibility of the Brooks Macdonald brand amongst our target client base.
“As a firm, we are passionate about wealth management and sport and having considered a number of opportunities, the sponsorship of Middlesex was by far the strongest fit as well as a logical expansion of our long running sponsorship of schools’ sports teams and other amateur sports clubs, which number in excess of 50 since our launch. These will continue.
“The three year deal is an important milestone in our marketing activity and we are very excited to be working closely with the Middlesex team.”
Middlesex’s Andrew Strauss, Steven Finn & Beth Morgan model the three new 2012 Middlesex CCC playing kits up on the balcony of the Lord’s home dressing room, with Brooks Macdonald Chief Executive, Chris Macdonald.
Brooks Macdonald Chief Executive, Chris Macdonald, and Andrew Strauss showcase the new 2012 Middlesex CCC LV= County Championship playing shirt
Brooks Macdonald Chief Executive, Chris Macdonald, and Middlesex Chief Executive, Vinny Codrington, with the new 2012 Middlesex CCC County Championship playing shirt.