The Chennai Super Kings welcomed its one millionth fan on its Facebook page.
The Chennai Super Kings Facebook page went live a couple of seasons back and has been an integral part of the company’s fan engagement initiatives ever since.
The Super Kings Facebook page was given a completely new makeover, more contests based and an important cog in the team’s communication platform for disseminating information on the most loved team in the IPL championship.
Photos, videos, news, ticket sales and contests relating to the Chennai Super Kings are regularly posted to the Facebook page along with interesting snapshots and previews of upcoming initiatives.
Mr. Chandrabhan, General Manager Marketing, The India Cements said, “The love and affection of our fans is truly inspirational.
“Digital and social media are very important to us and we are constantly innovating our offerings to our fans.
“We now have an active and engaged community of readers and fans.
“We are thrilled to not only celebrate this specific Facebook milestone, but also to celebrate this growing interest in our other media platforms and above all towards our team.”